Text message marketing has grown in popularity in the industry. Currently, 9 out of 10 consumers prefer to receive text messages from businesses over other forms of communication. Because of this preference, open rates for text messages are also significantly higher than other digital marketing pieces such as emails. With the new year around the corner, you may want to consider new strategies for your business. Here’s what you should know about text message marketing.
Text Vs Email
Text messaging campaigns are another tactic you can use to reach your customers. Similar to email marketing, it is low-cost and can be used to reach your full audience. Additionally, texting has an even better response rate than emails for many businesses.
Because text campaigns aim to reach people in the palms of their hands, open rates are much higher with texts in comparison to emails. On average, 98% of text messages sent out are opened. Consumers are also 74% more likely to respond to a text message because it’s a part of their daily communication. Most people have a smartphone or smartwatch with them at all times. As a result, they send a quarter more texts out than emails on a daily basis.
Now that you know how consumers respond to text message marketing, let’s look at what kinds of information your business should include in your marketing campaigns.
Text Message Marketing Campaigns
Many businesses get great results from text marketing campaigns because they can personally connect with customers and reach the most qualified leads in real-time. More than 9O% of text messages are read in the first 3 minutes. This high response rate is a big reason businesses are turning towards texting.
The companies typically use text campaigns to announce an offer or promotion, share breaking news, or send a confirmation message. Similar to email marketing, text campaigns use a contact list that can be segmented. This allows your business to send out specific calls to action or offers in your campaign.
To make the most out of your text campaign, make sure your messages provide value and are short. Consumers do not want to read paragraphs of texts. It’s also important not to bombard users. Sending too many invaluable messages will lead to an unsubscribe.
Whether you are announcing an offer or promotion, your texting tactics should also work in tandem with your overall marketing campaign. Combining text messaging marketing with your other digital efforts will help you nurture your warmest leads and get the best results.
Text marketing open rates can be as high as 98%.
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