The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
December marks an exciting milestone for KWSM – the agency’s 11th birthday! To celebrate, I asked some of the agency’s leaders a few questions about their experiences at KWSM,
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from
Lead nurturing tactics are the main pieces of your marketing strategy that help build relationships with your prospects and turn them into customers. There are many ways to go about
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source.
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability
Social media is so much more than just posting a photo or video on your newsfeed. It can help you reach a variety of goals, including building brand awareness and
In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced
Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
