TikTok has been an immensely successful platform since its launch in 2016, and it now boasts 1 billion users. It is simple for users to mindlessly scroll through their feed and enjoy hours of free entertainment. People appreciate the endless visuals and videos that appeal to them in whatever way they are looking for. If you are considering leveraging the power of video through TikTok for your business, here are some of the benefits as to why your audiences are so hooked!
A Resource for the Public
When it comes to finding our audiences, we want to go where the people are! TikTok set the record as the most downloaded app in the United States, and the platform did it in just a few months. Although its quick ride to fame began through trendy and entertaining dance videos, the app has already matured into a practical tool and resource for the public. From “life hacks” to “how-to” videos, people are sharing useful information on this platform, and over the past year, people are beginning to catch on.
More importantly, brands are finding more intimate ways to connect with their audiences by showing a little more personality in the channel.
An Endless Realm of Knowledge
Most people are constantly looking for ways to educate themselves or make their lives simpler in a sense. When it comes to the amount of TikTok users worldwide, consider the depth of information that is shared and the opportunity for brand exposure.
This is a way for people to have their voices heard. Just imagine how beneficial it could be for promoting a business. Business owners and managers understand the importance of TikTok, and that it allows them to engage with a younger audience, interact with them, and team up with influencers.
Plus, TikTok can provide brands a platform to educate audiences about their products or services in a clever and entertaining way.
Where to Begin
When you are creating videos on TikTok, there are several best practices to get your videos discovered and amplified by TikTok’s specific algorithm.
Logging into the app, you are exposed to a custom home feed, also known as the For You page. Indicate what would appeal to your target audience and keep the branding consistent throughout your videos.
Here are a few tips to help you gain exposure:
- Include hashtags
- Keep it short and sweet
- Apply trending music to the background
- Find your specific audience
- Try a how-to video
KWSM’s digital marketing team is here to help you find your voice on any social media platform. Our team implements personalized and effective ways to promote your brand.
TikTok, as a company, generated an estimated $1.9 billion in revenue in 2020.
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