The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can
In this day and age, it is difficult to imagine a world without video apps. From YouTube’s popularity sweeping the nation in 2005 to the rapid adoption of TikTok, society
Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs
Email marketing is a great tool for business owners to reach their audience. There are many reasons to send emails, but at the end of the day, you want to
What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC focuses on results with the targeted
When starting your own business, networking is crucial to help you grow as it can provide you with business opportunities you might not be able to find on your own.
On March 8, KWSM VP of Strategy & Client Relations, Jeff Soto, celebrated six years with the agency. Last year, on his fifth workiversary, we named March 8 “Jeff Soto
When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
