Text message marketing is an effective way to communicate to your audience. It is quick, direct, and cost-efficient, but the benefits are only seen if implemented correctly. Here are 3 secret weapons for your business to keep in mind when wanting to reap the benefits of this tool.
Set the Tone
Your business should understand the details of compliance regulations when it comes to text message marketing. To avoid any legal consequences, you’ll want to set the tone within the first text message. The first text message is very important to establish a clear level of understanding to your audience so they know what they are signing up for. You must include what your business is, how people can opt out, and a notice that message and data rates may apply. Those three factors will establish transparency to protect customers from unsolicited messages and your business from fines and penalties.
Text During Business Hours
Nobody likes to be woken up by a text message notification in the middle of the night. Your business should be aware of the timeliness of messages when incorporating text message marketing tactics. If your message is sent during business hours, your audience is more likely to engage with it because they are awake and alert.
One of the biggest reasons businesses fail at text message marketing is because they send too many messages. Bombarding your audience with texts will likely result in your messages being flagged as spam. The guideline for how many messages to send is between 2 to 6 per month or one each week.
Text to Success
Whether your business has extensive text message marketing experience, or you’re interested in starting your first campaign, it is important to consider the three best practices above to reap the benefits of brand awareness and customer engagement. You will get out what you put in, so be sure to have a clear understanding of compliance regulations, put meaning into the first text message, send out messages during business hours, and use the 2 to 6 per month guideline to gauge message frequency.
95% of text messages are read and responded to within 3 minutes of being received.
Don’t let your text message marketing campaign get flagged as spam. Work with KWSM to develop a powerful campaign to expand your audience and strengthen your brand.
CONTACT US to learn more about effective strategies to implement into a text message marketing campaign.