Video Marketing: 5 Styles to Market Your Small Business

Apr 2022

Video Marketing: 5 Styles to Market Your Small Business

Video is a powerful tool to use when marketing your business. With its easy-to-digest format, users and potential customers will remain engaged with you as you guide them through a visual journey. If you’re a small business owner that’s feeling stuck on how to wow new customers or market your company – consider using video marketing. Whether it’s for content, social media, or ads, get inspired to go behind the camera with these engaging video ideas.

1. Introduction Videos

One of the best ways to get someone to understand what your business is about is through an introduction video. This is a great opportunity to share your mission statement, what you offer, or how you align with your target audience. Depending on your brand personality, you may choose to be formal or get silly. Remember that it’s best to be committed to your message, so select what you’re most comfortable with filming if you’re the star.

2. Behind-the-Scenes Videos

People enjoy getting a sneak peek of what goes on behind the curtain. You don’t have to reveal the step-by-step process, but keep it light, keep the mystery and make it fun. This type of video marketing can be great to let your audience know what it takes to create their favorite products, or what it takes to complete a service. For long projects, a timelapse may be a great option as the video condenses to a seconds-long video.

Related Article: What You Should Consider When Adding Video To Your Marketing Strategy

3. Testimonial Videos

Nothing feels more rewarding than having real customers share their real experiences. A simple way of sourcing this feedback is by asking customers to film themselves. Not all videos have to be professionally made to be used for your company. User-generated content (UGC) is 2.4X more likely to be seen by your audience, so consider using this type of video for unboxings or first impressions.

4. Explainer Videos

If your company sells physical products, demonstrate their use or film their application for your audience. It’s best to avoid lengthy or drawn-out explanations and keep your videos short and sweet. Use video marketing to have a short discussion about what you do as a business and your offerings can be simple and effective. Learn more about KWSM’s video production for more information.

Related Article: 4 Tips to Optimize Your Social Media Videos

5. Event Videos

If your company often attends events and you don’t have the resources to create a professional video, take out your phone and film! The most exciting videos are ones that happen on the fly. If something notable happens at the event regarding your company or you want to share what your booth or display looks like, video can bring to life what pictures can’t. 

6. FAQ Videos

Last but not least, is the frequently asked question (FAQ) type of video. If you’re not sure where to start, this is a safe bet for video marketing. Educate your audience with commonly asked questions about your business or offerings. Simple and common inquiries answered on video are content pieces that can be used again and again, making them a long-term asset!


81% of marketers feel that video has a direct, positive impact on sales. 

Is your business interested in adding video to your marketing strategy? At KWSM, we create fully-customized marketing plans to attract and engage your audience.

CONTACT US to learn about how we can create an effective marketing strategy for your business.



Fill out the form below to start your conversation with KWSM.

Core Values at KWSM a digital marketing agency