The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Text message marketing is an effective way to communicate to your audience. It is quick, direct, and cost-efficient, but the benefits are only seen if implemented correctly. Here are 3
Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or
Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should be taking advantage of. By
Consumers are focused on working with socially responsible businesses that align with their core values to improve society and make a positive impact on the world. As a result, some
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from
Yelp + Business Success Yelp is more than finding a place for great food. It is a connection point for businesses to interact with their targeted audience. When we think
Contour Light Devices, an authorized distributor of the Contour Light System, turned to KWSM at the inception of their business in order to build a cohesive digital advertising strategy to
Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
