The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn
LinkedIn updates are changing the game for professional networking. New tools like link stickers, post templates, and carousel options are putting creativity in the hands of more business owners. Learn
Many Instagram fans are asking, “what happened to my Instagram shop tab?” As Instagram has been rolling out some new changes to the platform’s shopping features, users are noticing a
Facebook videos are a great way to engage with your audience and promote your business online. There are 8 billion video views on Facebook every day. With so many users
We’re excited to announce our newest KWSM Las Vegas Web Designer, Matt Cancilla! Matt was recently promoted from Junior Web Designer after celebrating his first workiversary with the agency. When Matt
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here
For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in
Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the Coalition for Better Ads “Better
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
