The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work
This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing.
The core difference in Inbound vs Outbound Marketing is Inbound they are coming to you vs outbound are you are going out and selling. There are many different approaches when
One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage,
The goal of a website is to be a platform to help expand awareness, increase traffic, generate more sales, etc. We often think about websites as a place to hold
Every website is built with goals in mind, some simple, some more complicated. The more complicated the goal, the less likely someone will be able to easily complete it. A
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
