The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
LinkedIn can be an excellent way to drive traffic to your website. In fact, it is often a top referrer of website traffic for our clients. The key to driving
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Company pages on LinkedIn allow businesses to brand themselves in a social networking environment that is both practical and professional. Useful information can be easily gleaned from company pages, especially
We all know about the popularity of the “selfie.” The Oxford Dictionary has even added the word with the meaning: “A photograph that one has taken of oneself, typically one
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Even if your company doesn’t sell a visual product, Pinterest is still a great way to grow your business by pinning blog posts and videos! Want to see more of
You may recall the last Facebook newsfeed change, which gave users the option to opt out of viewing posts from company pages by selecting the ‘all friends’ sorting choice that was
Social media is a great tool to start a conversation with your potential customers. In fact, Twitter allows you to do just that in an instant 140 characters or less
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
