The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Anytime you can share information about your industry to your followers freely, the easier it becomes to develop your credibility as a business. While showcasing your original branded content is
Almost every social media channel has them, and we can’t help but look at them. Yes, I am talking about cover photos. On Facebook, Twitter, Google+ and more, they are
Choosing which social media channels to put your business on can be difficult. There are so many and it seems like new ones are showing up every day. It’s impossible
For many business owners on Facebook, there are blurred lines between sharing information about your work life and your personal life. Finding the delicate balance between the two can be
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Make a habit of taking pictures wherever you go. Photos are great to share on your social media channels because they can really resonate with your followers! Want to see
Your website is one of the most important tools for marketing your business. Nowadays, your customers will likely begin their search for a product or service online. As a result,
I have a pet peeve. It’s when people tell me that social media doesn’t work. ‘Oh, I tried social,’ they say. ‘It didn’t work for me.’ The implication being that
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
