The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Pinterest is a great way to gain greater exposure online for your business as well as potentially increase website traffic. The social channel has 2.2 million active daily users to-date
A great way to get new followers on Twitter is to follow people who you would like to have follow you back. If you follow someone and engage with them
Do you have guest bloggers contribute to your company’s blog? Or maybe you have multiple employees who are writing blogs on a regular basis. Good news! You can increase the
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a
Hashtags let you tag your tweets on Twitter to signify what the tweet is about. Want to see more of our Tip of the Day Videos? Please subscribe to our
Facebook posts can have a more visual appeal than posts on other social media channels. With the opportunity to add photos, videos and links to your Facebook posts, it has
Twitter offers a great way to extend the reach of your content through retweeting. Retweets often lead to more followers, more influence and more website traffic (if links to your
If you stay up to date with the latest in marketing and technology, you know that mobile is hot. Just about everyone has a smart phone now and they check
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
