The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
As a business owner, you often assume that social media should be used to exclusively relay your company’s marketing messages on social media channels. However, implementing this strategy can be
There it is, your first negative Yelp review. You can’t believe it. You might even be thinking, “How could someone write something like this about my business? Are they trying
Summer is in full swing! The heat is up and for the health and wellness industry, so are online marketing efforts. For many consumers, summer is a great time to
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a
Have a blog post you want to share? Unlike other social media channels, it is fine to duplicate tweets about that same blog post! Want to see more of our
LinkedIn is so much more than your online resume. After all, it is also a social media channel! As a result, it can be very beneficial for you and for
Do you think it’s important to show up in Google? When was the last time you actually searched for your business? If you haven’t recently, take a minute and do
Are you a member of a professional association and want to increase awareness? Perhaps your goal is to grow your membership. Well – good news – social media is a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
