The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
So you created a video for your business and you’ve uploaded it to YouTube – great! Now what? You’re not quite done. Although YouTube is the giant of online video
A picture is worth a thousand words. Sure, there’s something that rings true about this age-old expression. But how can you make these pictures say all the right things about
Do you want to like and comment on the posts on your fan page? Have you tried only to see that you’re acting as the fan page and not yourself?
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
Do you have a lot of friends on Facebook? Are you sharing valuable content on your business page? Think you friends would benefit from knowing about it? Inviting your Facebook
Last week, Pinterest unveiled a new analytics dashboard for the channel. For businesses, the new analytics will show you how your pins are performing, the best and worst pins, ‘Pin It’
No matter the nature of your business, a primary objective for going social should be to genuinely connect with engaged individuals. Enter the Twitter chat, a scheduled forum where a
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
