The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media, when used correctly as part of a business marketing strategy, can shorten the sales cycle by 40 percent. It’s an incredibly powerful tool for business owners. But many
Have you ever wondered what causes your LinkedIn profile views to spike or plummet? In the past, LinkedIn would let users know how many people viewed their profiles, but the
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
LinkedIn is constantly reminding people to fill our their profile, and for good reason. Not only does a complete profile make you look more professional, but it actually helps you
There are a lot of reasons why video should be a part of your online marketing strategy, but I’m going to focus on three of the most important reasons. There
Instagram is widely known as the photo-filtering social media channel – but that’s just the tip of the iceberg. There are more ways to use Instagram to get maximum exposure
If live tweeting is a part of your content strategy, the first couple of experiences can be stressful and confusing. Not only are you required to catch the most important
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
