The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Publishing long-form content on LinkedIn allows business owners to further establish their professional identity, and now is available to everybody. Through this tool, even members who are not in your
Facebook recently updated their advertising campaign structure and changed the process for creating advertisements. Facebook Campaigns are now created in the following order: Create your campaign Create your Ad Sets
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Like the terms “cloud” or “big data,” “responsive” is a common buzzword in the vernacular of the internet, often used and rarely understood. But buzzwords don’t become popular for no
Whether you like it or not, potential customers can and will research your business on those platforms. Make sure to maintain your business image and reputation by staying active in the
It’s practically science: people can’t help but snap a selfie when they’re looking and feeling wonderful. The salon check-in has become a right of passage for social media users updating
Are you looking for more creative ways to spark up engagement with your Twitter followers? Brainstorming interesting content ideas isn’t always easy and limiting those ideas to 140 characters creates
There is one thing that almost every YouTube channel I look at is missing… keywords. I’m not talking about tags on videos – those are important too, but most people
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
