5 Tactics to Spice Up Your Twitter Content

Nov 2014

Are you looking for more creative ways to spark up engagement with your Twitter followers?

Brainstorming interesting content ideas isn’t always easy and limiting those ideas to 140 characters creates even more of a challenge.

Fortunately, we have 5 different methods you can use to generate more engagement with your audience.

1. A Peak Behind the Scene

Your audience is curious about the day-to-day activity that happens at your office. Giving them a look behind the curtain will not only peak their curiosity but it will give an authentic voice to your brand.

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If you have an exciting video shoot, creating a storyboard, or even brainstorming new product ideas these would all be great photos to post on Twitter. This tactic is a great way to make followers feel like they are apart of the team!

2. Tip of the Day or Week

Tweeting useful tips regularly is an excellent way to train your audience to keep a look out for your tweet at certain times of the day.

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Tips are relatively easy to come up with, short and quickly digestible. Consider posting tips that your follower cannot find anywhere else such as unknown product features or tips that solve small but frustrating problems.

 3. Share Your SlideShare

If you have a longer message that you are trying to broadcast on Twitter that couldn’t possibly be broken down into 140 characters, do not fear. An excellent way to promote a longer message on the channel is to create a SlideShare deck.

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Twitter allows you to share a full SlideShare deck within a tweet, and your followers don’t even have to leave their Twitter feed to view all of the slide.

This a great opportunity to provide more information about your brands story or give a more depth look into a product or service that your business provides.

 4. Your Video Content

A feature that is vastly underutilized by the Twitter population is video tweets. Each tweet has the capability to share a video and allow your audience to view the video without ever having to leave their news feed.

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Video tweets are a great a tool to use to allow your brand to tell a story or give a quick overview of exciting things happening at your business.


Social media users of all ages love quotes. They are extremely popular no matter what social media channel you are using. The quotes that get the most engagement on Twitter are those that are accompanied with a picture. Try choosing quotes that relate to your brand or product that you are trying to promote. The more intone they are with your brand, the more engagement you are likely to receive.

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Using these five tactics is a foolproof way to make you tweets livelier and increase engagement with your audience.

Follow us at @kwsmteam for more social media tips!

Picture Credit @lifeispeachy3

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