The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
SEO (Search Engine Optimization), can be one of the most difficult and confusing concepts for business owners to grasp. We want Google to like our website – and show it
Making a commitment to blogging is a great way for businesses to stand out. Along with establishing thought leadership in your industry, this practice can drive more web traffic and
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
When creating content for social media, “how you say it” is just as important as “what you say.” Taking a few extra minutes to write concisely and clearly can be the difference between followers becoming
Its no secret that social media is an essential marketing tool in today’s digital world. Most consumers do 60% of their research online before ever contacting a company, with 35%
If you have a website, there is a good chance you are using Google Analytics. If you do not have an account, you need to create one right away. Google
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
One way to engage with Twitter followers and create new contacts is to participate in a Twitter chat. At a regular time (often weekly) a group of Twitter users will
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
