Video is a media format that can convey complex information is an easily digestible format. It is quickly becoming one of the most popular forms of content on the Internet.
Around 1 billion Facebook videos are viewed per day, and 76% of Americans are discovering new videos on social media. Tweets that contain embedded video receive 28% more engagement than tweets without video.
Not only does video increase engagement on your social media channels, but it also helps boost performance on your website. Video increases the time visitors spend on your website by two minutes on average.
Sites that have videos embedded in a sales page receive a 200% increase in sales conversions. Emails with video receive a 26% higher click-through rate than those without.
If you want to start incorporating videos into your social media strategy follow our five tips below:
Embrace Your Brand
When you start making videos for your company, do not attempt to create a viral video. Instead, talk about a topic that you are familiar with and provide useful information to your audience that demonstrates your expertise.
One of the best ways to grow an audience is to provide them with valuable information that can help them solve a problem.
It is important that you create a production schedule and stick to it. If you can train your social media fans or website visitors to check your website at a particular time each week or month to see a new video, you will slowly start to build a loyal audience. The more consistent you are with producing videos, the larger your audience will become.
You can also try experimenting with different video topics to test which subjects perform the best.
Keep it Short
There is a direct correlation between the length of the video and how many views the video receives. The shorter the video, the more likely people are to watch it from beginning to end. The best performing videos on YouTube are those between 0 to 30 seconds and 1 to 2 minutes.
Include a Call To Action
After each video, it’s important to include a call to action asking your audience to perform a specific action. If your goal is to grow your email list, then you should direct your audience to an opt-in form on your website, or have one at the end of your videos. You should only have one call to action per video. Having more than one will confuse your audience.
The more authentic your videos are, the more your audience will appreciate it. There is no need to hire professional actors for your videos. Showing the faces behind your company helps you build rapport with your audience.
One of the easier tricks to help you perform better in front of a camera is to imagine that you are having a conversation with a friend. This will help you feel more relaxed and put your body at ease.
Video content is here to stay and is growing in popularity each day. Every day thousands of companies are producing new videos, and it is time that your company started joined them.
Start making your videos today!