The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
Does your company use a CRM system, marketing email program or make sales online? Gathering email addresses is one of the most beneficial aspects of your company’s online database, offering
It’s no secret that Facebook is a great tool for growing brand awareness and driving traffic to your website, but without an engaged fan base your Facebook business page is
Lights, Camera, Action! Video is on its way to replacing pictures as the most popular form of social media content. As a result, Twitter just released a new video feature
One of the best and worst things about social media is that it’s always changing. Whether there’s a new feature to experiment with, a change in a newsfeed algorithm or
Are you utilizing your LinkedIn account to its full potential? Many LinkedIn users simply fill out their profile and do little else. However, if used correctly, LinkedIn is a very valuable
There is a lot of noise on Twitter. Even if you were only following a hundred people, it would still be challenge to read every tweet that goes through your
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
