The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
There are a number of ways you can promote your Facebook business page beyond advertising and regularly posting on the page. Facebook marketing works best when you take advantage of
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
One of the biggest reasons that small business owners say they avoid social media is the belief that they just don’t have the time. We know you’re busy, but social
Social media is constantly changing. Every day, changes are being made to every social channel to improve the user experience. If you are not checking for the latest social
Who doesn’t love a good holiday? If you’re stumped about what to post on social media, chances are that there is a little-known holiday just begging to be celebrated. Although
So you’ve got your Pinterest profile completed and you’re pinning content left and right, but you’re not receiving any engagement. To expand your reach and get your content seen by more
If you have ever dabbled in Facebook advertising, you’ve most likely heard of Website Custom Audiences (WCA). WCA is Facebook’s advertising feature that allows you to create ads that
Connecting your brand with bloggers is a great way to take your online presence to the next level. Since most of these influencers are gifted in the art of visual
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
