The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Whenever your company participates in a live event, whether it is a charity dinner, trade show, or full-blown extravaganza, it’s a good idea to post some of your content in
Curating an aesthetically-pleasing Instagram feed isn’t something that can be done in a snap, but one secret to making your photos look their best is manually editing photos through the
STEPS TO CREATING A SOCIAL MEDIA MARKETING PLAN Whether your marketing department is a single person or a multi-leveled division of your company, acquiring customers and developing a lasting relationship
As January quickly comes to a close, your favorite social media channels are making changes right before the buzzer! Facebook has a new record to flaunt, Twitter has a new
Lets face it, getting free stuff is not only exciting, it’s addicting! This doesn’t mean you have to start scrambling around the office for unwanted items to giveaway; freebies can
If you’re busy managing robust social media channels, you’re probably on the lookout for ways to post with greater efficiency. There are thousands of free tools out there, but as
When it comes to content marketing, it can be tempting to view it as a sales support piece, but in doing so, it is easy to overlook its true purpose.
Social media is ever evolving, and it’s important to keep up on the trends. This week, Facebook launched a new campaign against hate, Twitter tanked, and YouTube unveiled some sneak
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
