
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

It’s getting loud on your social media feed: Notifications are making a lot of noise, a recent glitch spooked Facebook users, and Google is looking to lift livestream to the

Though reluctant to admit it, most successful small business owners suffer the ‘sophomore slump.’ Following the initial growth phase, it can be tough to keep momentum rolling as new challenges

Epiphanies come in all shapes and sizes; consider this your come to Katie moment. Here are the five signs it’s time for your business to outsource your social media channels.

Social media marketing is the key to casually putting your brand’s information in front of an online audience. Where to start? You need a Facebook business page! While your website

With an average of 85 million mobile users each month, Yelp reviewers hold the power to build or break businesses’ credibility. Aiming for a 5-star review from your target audience

If you think your Facebook business page has been struggling with reaching your audience, it’s not just your imagination. For some time, Facebook has been slowly decreasing the organic reach

If you’re a business professional, you likely have a LinkedIn profile to interact and connect with like-minded individuals in attempts to improve your business. While you may have plenty of

Christmas came early for all you social media aficionados who were hungry for change. This week one platform upped your insta-gratification, another threw you a party, and a third made

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up