The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Though reluctant to admit it, most successful small business owners suffer the ‘sophomore slump.’ Following the initial growth phase, it can be tough to keep momentum rolling as new challenges
Epiphanies come in all shapes and sizes; consider this your come to Katie moment. Here are the five signs it’s time for your business to outsource your social media channels.
Social media marketing is the key to casually putting your brand’s information in front of an online audience. Where to start? You need a Facebook business page! While your website
With an average of 85 million mobile users each month, Yelp reviewers hold the power to build or break businesses’ credibility. Aiming for a 5-star review from your target audience
If you think your Facebook business page has been struggling with reaching your audience, it’s not just your imagination. For some time, Facebook has been slowly decreasing the organic reach
If you’re a business professional, you likely have a LinkedIn profile to interact and connect with like-minded individuals in attempts to improve your business. While you may have plenty of
Christmas came early for all you social media aficionados who were hungry for change. This week one platform upped your insta-gratification, another threw you a party, and a third made
We spend our professional lives meeting and exceeding goals. But personal goals can play an impact in our professional growth as well. Recently, the KWSM team sat down for a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
