The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Marketing campaigns require an investment that can be nerve-wracking for small and medium sized businesses. Most CEOs know that having limited resources means they must be very strategic with their
Twitter Takedown! Kobe and Steph slam-dunk Twitter, Facebook unleashes the chat bots, and teens select Snapchat over Instagram. Here are some major social media headlines in the news. While Steph
Listen up, my fellow bloggers: if you’re stuck in writing rut, it’s time to start with a swift kick in the keyboard to inject some virality into your blog writing.
Having zero participation in your contest is like inviting everyone from school to your birthday party and having no one show up. While we can’t change your childhood, we can
A good handshake signifies a strong relationship built on trust – any flops, and you’ll just end up embarrassing yourself. The biggest part of sales is likeability. But in a
When it comes to Instagram, it’s no surprise that the most popular accounts are ones that feature animals participating in cute activities. Whether it’s a pet chinchilla spreading holiday cheer
While followers are gold on Twitter, customers mean cash. So how can you maximize the little blue bird’s power to persuade people to purchase your product or service? From listening
The landing page is an important part of any digital campaign. It is all about the destination, not the journey, in this case. With so much investment in traffic, many
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
