The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you’re thinking about advertising on Facebook for your business, there are certain things you should know first. There is a more to a Facebook Ad than meets the
The holiday season is here! Have you made your social media wish list yet? As the year winds down, it’s great to reflect on the efforts you’ve made on your
Lookout Netflix, Snapchat is gearing up for the debut of its original content after an expanded deal with Turner Broadcasting. Meanwhile, Google is taking Emojis to a whole new level
Forget TV commercials and magazine ads; the newest trend in modern advertising is influencer marketing, and it packs a serious punch. As social media continues to rise in popularity,
What sets Twitter apart from other social media platforms is how it values “real time” news and commentary. Sure, Facebook and Instagram live, are the Johnny-come-latelys to the social broadcasting
Dwayne “The Rock” Johnson is a heavy lifter in real life and on Instagram. Give him a follow, @therock, and you’ll see what we mean. As a verified Instagram user
After capitalizing on the popular Moments feature on desktop last month, Twitter is now allowing users to create their own Moments slideshow feed directly from their mobile device! Meanwhile, Snapchat
Social media is constantly changing and evolving. Old trends fade out while new ones rise to popularity, forcing brands to either adapt their social media strategies accordingly or risk losing
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
