The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media is a competitive arena, full of marketers trying to promote their products and services. It’s more than just getting the most amount of followers. Understanding who to
LinkedIn desktop, is that you? You’re looking extra beautiful! LinkedIn has been teasing us for weeks, but the professional social media platform finally shared its new desktop look. The update
If you’re ready to let your voice be heard on social media, it’s time to take your talents to Twitter! This social media channel is perfect for keeping up with
You spent hours researching and crafting the perfect blog post to promote your newest product. You even posted the blog on your company’s website, but readership seems disappointingly stagnant. An
Twitter is making a bold move by taking away its “”Buy” button as it bucks the trend of integrating e-commerce into its social platform. Meanwhile, LinkedIn is ready to take
One of the most common questions people ask us is, “When’s the best time to post on social media?” You’ve likely stumbled across your fair share of online articles professing
Video content creation can be a great way to express your brand’s message in a visual and engaging way. If you’re spending the time and energy producing quality content for
Facebook’s private messenger and “Call Now” button gives consumers a more convenient way to communicate with businesses. Now social media’s largest platform is also helping you get more creative with
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
