For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
To rank first on Google, the first step is to have a deep understanding of the intent that your content hopes to satisfy. Then, once you understand the intent, you
Your website serves as your digital storefront— it’s often the first interaction people have with your business. To make sure this experience is positive, you should craft your website to
One of my favorite quotes is “If you’re the smartest person in the room, you’re in the wrong room.” As a Junior Content Creator for KWSM, this is a quote
You want your company to stand out, and not just for what you sell or the services you provide. The vibe of your workplace, the camaraderie among team members —
Are you endlessly tweaking your website, hoping to see a change in your metrics, yet still struggling to see a difference in your SEO rankings? The solution may be understanding
When I was asked to join the KWSM Leadership Program, like most people when confronted with something unexpected and new, I hesitated to accept . It’s human nature to be
Learn how to showcase your company culture online and the benefits that can follow. Contact KWSM to take a brand journalism approach to your employer branding.
Each year, everyone at KWSM is invited to participate in the Mentorship Program to learn from another team member and grow our skillset. This year, I was paired with Junior
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
