Your company is more than a list of products or services. It’s a community shaped by individual contributions and shared values. How you showcase your company culture online can be a complex but rewarding process, one that can set you apart from your competition.
As a copywriter for KWSM, I have had the opportunity to help business owners share their stories and highlight the people who make it all possible, which in turn helps their clients and candidates get a better feel for the business in front of them.
In this blog, we will delve into how to use employer branding to showcase your company culture online in a way that will help attract new talent and reduce employee turnover.
5 Employer Branding Strategies to Showcase Your Company Culture Online
How to showcase your company culture online properly isn’t just posting photos of your team’s Friday happy hours. It is weaving the fundamental values and aspirations of your brand into an online narrative that compels action.
Below are five tested employer branding strategies designed to effectively showcase your corporate culture online.
1. Craft a Compelling Brand Story
The first step is defining your brand’s story. Who do you help? How do you help them? By using classic storytelling techniques, you can foster an emotional connection with your audience. This will compel your audience to engage with your brand on a deeper level.
2. Keep Your Messaging Consistent
While crafting your brand’s story, ensure that your messaging, tone, and visual elements align across your media platforms. This helps to reinforce your company’s branding, making you more recognizable to interested audiences.
3. Use the Right Social Media Platforms
It’s not one-size-fits-all in the world of social media. Different platforms cater to different demographics, and you should select the ones most suited for your content. Whether it’s LinkedIn, Twitter, Instagram, or Facebook, discover where your audience is most active and use that information to help reach the right people.
4. Highlight Employee Stories
Your employees are not just staff; they’re the living embodiment of your company culture. Use authentic stories, interviews, and testimonials to highlight their experiences and showcase your professional culture.
Employee Interviews and Testimonials
Provide a platform for your employees to share their experiences, perspectives, and success stories by conducting interviews and gathering staff testimonials.
This gives your employees a voice, making it easier for potential customers to get to know your team. Seeing the faces behind the organization gives job candidates a glimpse into their potential future with your company.
Here’s what KWSM’s CEO, Katie Wagner, had to say about incorporating employee interviews into your content strategy:
“Interview-based blogs, case studies, and social media posts to follow are great ways to reach your audiences on a more personal level. It’s especially effective for employer branding campaigns. One recent client, a German semiconductor manufacturer, gleaned a 2,200% increase in monthly applications and 271% boost in impressions for their careers page thanks to a mix of Google ads and organic content that centered around employee stories.”
- Katie Wagner, CEO, KWSM
Employee Achievements and Milestones
Be it a promotion, completion of a big project, or a personal milestone, celebrate your employees’ achievements and shout them out online.
Sharing these moments can amplify your company’s culture and instill a sense of pride into your staff, ensuring that they feel recognized and valued. Some examples of this type of content include blog posts for work anniversaries, or social media posts congratulating an employee on a recent promotion.
5. Leverage Video Content
Video marketing continues to reign supreme, as recent statistics prove. According to Oberlo, 66% of consumers on social media prefer video content. Also, video marketers get 66% more qualified leads per year when compared to other marketers. Utilize this medium to create culture-focused employer branding videos and employee interviews. These videos will not only entertain but also inform and engage your audience.
Partner with KWSM to Showcase Your Company Culture Online
Remember, the right cultural fit can sometimes be the tipping point for a candidate deciding on a job or a customer committing to a brand. Take the time to portray your culture authentically online—it could be your ultimate competitive advantage.
To ensure you’re doing Employer Branding the right way, however, it’s best to consult an experienced team who understands how to meld classic storytelling elements and modern marketing techniques. So if you’re ready to spotlight your company culture, take the first step by filling out the form below and let KSWM help you do it effectively.
