The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Think back to all of the decisions you made when you felt your best after making them – no matter what the outcome was. Generally, those are going to be
Since becoming a wildly popular and mainstream social platform, Snapchat has found itself mimicked by other social media titans, including Instagram and Facebook. But in the case of competitors trying
Getting your audience to engage with your content isn’t always easy, but it’s absolutely vital to keeping your business in front of potential customers. You might have had luck with
Facebook ads can be the key to unleashing the online revenue you’ve been looking for, but proceed with caution. If done incorrectly, they can be a money sucking vacuum and
If you want to learn how to make pottery, you don’t grab the nearest clay and start spinning it without any direction or know-how. Instead, you’d take a beginner’s class
The influencer space has exploded over the last couple of years to the point that almost every brand is using their own familiar network of influencers to reach their audience.
Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from
More often than not, people picture social media as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. While those are certainly your powerhouses, one of the most overlooked, and potentially effective,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
