The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media updates are always a hot topic. You’ve probably wanted to know why these updates happen so frequently and if they are important. Whether it’s an app or just
Leveraging Influencers in Your Video Marketing Campaign Unless you’ve been living under a rock for the past year, you’ve probably noticed more and more brands leverage influencers in their
This week in social media a recent study shows that teens are quickly moving from Facebook to YouTube, and Twitter upsets users with account suspensions due to GDPR. Meanwhile, Pinterest
Do you have a service-based or product-based business? That is the root question you have to ask yourself when choosing keywords for your pay-per-click campaign. The reason why you ask
It’s no secret that people want everything around them to be perfect. When you own a business that is especially true. Everything you put out in the world is a
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how
Think about your search habits. What do you search for? Sometimes we are searching for news or other types of information, but most of the time we are looking for
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
