The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media platforms are still young in terms of the Internet. While their marketing prowess is almost impossible to overstate, sometimes it’s important to remember that the old ways can
Instagram continues to rise above Snapchat in the fight for Stories fans. Meanwhile, Facebook sets its mind on Mentorship, and YouTube wants to bring you more virtual reality content. Here
You have a unique product on your hands, without a doubt. So why aren’t you receiving new customers? You’re active on social media, you’re creating ads, your networking and attending
With so many different social media platforms out there to use, it can get confusing knowing the best time and place to post your content. It gets even more tricky
With 1 billion users, Instagram is one of the most popular social media networks around. This app has the ability to drive sales and brand awareness through creative interactions. But
Facebook and Instagram have developed an activity dashboard to let you manage the time you spend on their apps, and Facebook takes strides to monetize WhatsApp with ads geared towards
No matter how long you’ve been on social media, professionally or personally, you know what it’s like to hit a wall. There is only so much content out there, and
When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
