The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
On the heels of a major user surge announcement, Pinterest has implemented new influencer marketing initiatives. Meanwhile, Facebook is facing a series of lawsuits alleging that it has employed discriminatory
We’re taking the Social Media Help Desk on the road! This week, KWSM president and Help Desk host, Katie Wagner, is live in our new Las Vegas office sitting down
When it comes to social media, consistency is key, right? Of course! But there’s just one problem, what do you talk about every day? Sure there are products and services
Everyone knows that having a strong social media presence for your business is extremely important to building your brand. While many of us have business accounts to several social media
We never stop learning. As social media marketing continues to evolve, it means we that we also have to further our education. We help clients with a variety of digital
As a content editor contributing to the KWSM blog, I was given a simple guideline: Keep it between 350-500 words. With a world of topics I could be discussing, I
You may not hear as much about Pinterest as you do the other social platforms, but Pinterest use is surging. Twitter, looking for a surge of its own, has signed
Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
