The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
We get this question a lot. While there is a difference between linking an Instagram post versus linking an Instagram story, it is somewhat a trick question. You can link
As 2018 wraps up and we all begin preparing for the new year, it is important to analyze your social media strategy. The new year is a great time to
As newsfeeds fill with a continually growing volume of content, attention spans for your audiences are getting shorter. A post that may have garnered a lot of attention five years
Tired of toggling back and forth between video and searching for more videos on YouTube? The video platform has a fix for your itch! Meanwhile, just in time for holiday
One of the toughest parts of running social media is keeping up with how social media evolves. It’s easy to keep track of the new vernacular, the latest memes, and
It’s not unusual that unhappy customers who leave negative, sabotaging reviews and comments get a lot of love on social media. It’s only natural to want to do damage control
Facebook in 3D?! This week on the Social Media Help Desk, KWSM President and host Katie Wagner sits down with panel members Angie Smith and Layla Lameijer to discuss the
Hello, my name is Taylor, and this week I’m going to discuss Instagram’s newest feature; Nametag. This might sound familiar as Snapchat has a very similar tool on its platform.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
