The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
A world where appointments and reservations are made without ever leaving the app you found the business on… is reality!? This week on the Social Media Help Desk, our guest
Like all of us, Social Media Platforms like to stay stylish and trendy. In order to accomplish this, it sometimes warrants an occasional makeover. In January 2019, Twitter rolled out
If you are trying to build the Instagram of your dreams, it starts with being authentic. It’s more than just the credibility that will come along with your consumers, but
Analyzing your competitors’ online behavior is a great tool when creating and executing your own digital marketing strategy. What they do on social media can be used to find inspiration,
Lately, it seems like social media updates keep rolling out. They all have the same goal: to make your social media experience more worthwhile and simplified. While so many new
When you are creating your website or blog, the images you choose to use make a big difference in the user experience. Both because images have the ability to grab
Everyone who uses social media has seen an ad for something. With more companies creating social media ads, standing out gets more difficult. Companies are looking for ways to make
One of the best tools to give insight into your business these days is to have a blog. Writing a weekly blog is good for a number of reasons. A
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
