If You Build It, They Will Come: Instagram

May 2019

If you are trying to build the Instagram of your dreams, it starts with being authentic. It’s more than just the credibility that will come along with your consumers, but it will even affect the algorithms set in place on the platform.

When you create an Instagram account for your business, it’s in your best interest to focus on putting out good content rather than gaining followers for a number of different reasons.

An algorithm can be defined as a set of rules or calculations used to solve problems and deliver a result. Algorithms are used by social media platforms to deliver content to the user. You might be wondering how having a lot of followers would affect your page. If you have bought followers for any of your channels, the chances are high that your engagement rate does not line up. This is where the algorithm comes into play. If your percentage of followers to engagement is low, the platform will automatically show your content to fewer users. This really took shape once the platforms abandoned sharing content in chronological order. It’s better to have 9 followers and have 6 of them like your post than have 3,000 and 20.

Even if you purchase likes to go along with your followers, eventually you can end up sabotaging your own marketing strategy. That’s because although the appearance of more engagement and popularity in the form of likes may have some short-term benefits, fake likes could undermine future organic or paid campaigns.

Social media consumers are becoming smarter every day, and it’s fairly easy to recognize when a business or influencer has essentially got their following un organically.

If you run Instagram for your business, focus on building solid content that will attract real consumers who want to follow your page.

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

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