For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Have you ever scrolled through Facebook Messenger and found a message from your favorite retailer sandwiched between a message from your old college roommate and one from your sister? Chances
As of last week, Twitter received a makeover, and we’re here for it. While the Twitterverse has mixed emotions about the increased white space on the webpage and an off-centered
Times are quickly changing and there is a new drive across nearly every existing platform toward one thing: transparency. The rise of targeted ads, sponsored content, and influencers have left
Most companies with an online presence are using third party plugins to strengthen their website. Commonly used plugin tools power your contact form, SEO optimization, website security, and image caching.
Today there are 77.4 million people in the U.S. using the social media platform Pinterest. With more e-commerce companies discovering the value of Pinterest Ads (also called promoted pins),
Have you ever scrolled through your business’ Instagram feed and just felt it was time for a refresh? Perhaps the company has rebranded since the Instagram account was created and specific
Is influencer marketing truly the way of the future? If Instagram’s latest updates are any indication, it might be! This week on the Social Media Help Desk, Assistant Project Manager
The power of blogging is no secret. If you can regularly write high-quality content and post new articles to your website, Google will refer your blog as a resource to
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
