For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand
Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of
Bootcamp season is upon us. Three times a year, our agency hosts a series of four classes on the most popular social media channels – Facebook, Instagram, LinkedIn, and YouTube.
Can searching for things online help you search your feelings? Things are changing for social channels in the news this week. Pinterest spreads its compassionate search to nine countries, Instagram
At the end of 2019, Pinterest reported having more than 235 million users. Are you taking advantage of all those potential customers looking for “pinspiration?” The majority of users
Have you thought about sending out a press release but aren’t sure it’s the right time to do it? In this edition of Social Media Help Desk, Host Stephen Wagner,
The use of LinkedIn has grown exponentially in the last few years. Utilizing LinkedIn can expand your professional network and help build your business. There are many simple things that
Two weeks into the new year and changes are flowing from popular social channels. In the news this week, Instagram rolls out testing for direct messaging for desktop, Facebook will
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
