The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Whether your Orange County business is working as an essential business, operating remotely, or it’s a restaurant only accepting take out orders or deliveries, your marketing strategy for the next
At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value
As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial
While the government encourages all of us to stay at home, many users are taking to social media for news, entertainment, and learning. You’ve likely turned to video chat service
Has the quarantine mandate in Las Vegas closed your business? We’ve seen what has happened on the Las Vegas strip. Small businesses are suffering too. One of the things that
Twitter can be a valuable social channel for your business. It’s a laid back approach to connecting with your audiences and having real conversations. However, the lifespan of a tweet
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest
If you live or work in Orange County, you probably know by now that residents have been instructed to observe Safer-at-Home guidelines unless working for or operating an essential business.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
