For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Improvements are on the horizon for social channels as they begin testing the waters for future features and one feature ready to go! This week in the news, we see
Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is,
They say a picture is worth a thousand words, and this certainly rings true when looking for eye-catching content to post on social media. In this week’s edition of Social
No matter which role you have in your organization, there is going to be valuable information hidden inside of Google Analytics for you. At KWSM: a digital marketing agency, we
Your website is great for getting information about your business to your audience, but did you know that you can track more than just how many people are visiting your
Social media news this week has a soap opera theme as channels encounter rumors, copycats, and top dogs with power. In the news, Instagram prototypes a feature for reverse-chronology on
Pinterest is one of the largest growing social media channels today. With 335 million users as of December 2019, Pinterest has become an ideal tool for many companies to sell
Are you looking to position your company as a thought leader in your industry? Writing a blog is not only a great way to drive people to your website but
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
