For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old
Social media platforms are making user experience more accessible and exciting than ever before. Read on to find out if these updates worth the hype. In the news this week,
At KWSM, we specialize in finding the best content to post on our clients’ social media channels. With so many options at our fingertips, it takes skill and a lot
LinkedIn can be a very powerful tool for your business if used correctly. Known as “the world’s largest professional network,” LinkedIn is home to over 600 million users in more
At KWSM, our motto has always been “Just Say Yes,” something our agency doesn’t just say, but practices each and every day. But what happens when our own skills and
The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to
Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with
Finding the right team members can often feel like hunting for buried treasure. But when you find it – the payoff is worth its weight in gold. The hiring process
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
