The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel.
You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push
Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on
Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram
2020 has been a difficult year for small businesses and many of those have struggled to create new strategies for operating and marketing their Las Vegas businesses. Between city closures
Developing a holistic marketing strategy is no easy task, requiring detailed organization and significant effort to maintain. But what makes up a holistic marketing strategy and why is this a
LinkedIn has over 706 million users who are ready to network and create professional connections. While you may not meet with all of your digital connections in person, you need
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
