You’re not seeing double; you’re just seeing duplicate content. This week, I’m joining the Social Media Help Desk alongside host Director of Operations Stephen Wagner and Content Editor Ivana Hermida. We are discussing the week’s industry news, managing your online … Read More
Ads are a great way to generate interest in your product or service, but creating an ad campaign is only half the battle. The other half is the landing page where your potential customers go after they interact with your … Read More
Passion is an intense desire that can help you break through barriers to accomplish amazing things. When you think of passion, you may think of your favorite sports teams or hobbies, but our team members at KWSM think of our … Read More
Before the days of scrolling through Google, Facebook, and Yelp reviews, and the numerous Instagram comments, businesses relied on word-of-mouth and surveys to understand customer satisfaction. In our current digital world, companies are exposed to a variety of ways they … Read More
We know it seems a little odd to be talking about authenticity on your Instagram channel. It’s your page. It can’t be any more authentic than that, right? Well, you’d be surprised how hard it is to maintain an authentic … Read More
Wondering what new improvements are being made on social media this week? Facebook is getting real with users, Instagram is testing a new feature that looks similar to another app, and Twitter is now even more convenient to use. Facebook … Read More
The funniest story in the world loses its luster after you’ve heard it a half a dozen times. Once we know the punchline, we typically tune out because we know what’s coming next. When it comes to social media, your … Read More
Our team at KWSM: a digital marketing agency works to help brands express themselves through great content, authentic social media, and compelling websites. We manage hundreds of brands each year and share stories of success across a variety of industries … Read More
When I accepted an internship at KWSM: a digital marketing agency last spring, I diverged from the path that many of my fellow journalism classmates took by not working at a TV station, radio station, or newspaper. I took it … Read More
Traditionally, when you think of networking, you think of a professional environment and attendees personally exchanging business cards and information. Men and women in their business professional attire and pitching their well-crafted elevator speeches. Those still exist, but now you … Read More