Businesses are more focused than ever on perfecting their customers’ experience. Collecting customer feedback for opinions on your brand, service, and product has become essential. Taking these efforts to social media can be a great way to meet consumers where … Read More
Having a clean website can play such a huge part in your conversion rate each month. We want our websites to provide good information about the services or products we offer, but we must execute a few easy design practices … Read More
While it’s great to have a healthy social media presence, eye-catching graphics, and a big email list, these things are all for naught without an attractive, functional, and user-friendly website. Here at KWSM, we tell our clients that their … Read More
When it comes to effective marketing, audience targeting is the key to success. If you’re building a marketing strategy from the ground up or are looking to refresh your current marketing strategy, building customer profiles are a great place to … Read More
Businesses these days are abuzz with thoughts of starting a podcast. Before you jump on the podcast train, it’s important to understand your capabilities and responsibilities in the long-term. After all, having an idea and following through with it are … Read More
The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, … Read More
Businesses these days are abuzz with thoughts of starting a podcast. Before you jump on the podcast train, it’s important to understand your capabilities and responsibilities in the long-term. After all, having an idea and following through with it are … Read More
As consumers depend more and more on mobile devices, text message marketing is giving businesses the ability to reach customers instantly. On average, 26 billion text messages are sent every day. As a result, these campaigns are known to perform … Read More
Are you writing blogs for your business? Blogging for your website is one of the best ways to improve SEO and offer education to help your audience learn more about your area of expertise. Even if you’ve been blogging for … Read More
Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach … Read More