It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates … Read More
There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you … Read More
Social media platforms are making user experience more accessible and exciting than ever before. Read on to find out if these updates worth the hype. In the news this week, LinkedIn introduces a stories product like snapchat, Facebook trains their … Read More
At KWSM, we specialize in finding the best content to post on our clients’ social media channels. With so many options at our fingertips, it takes skill and a lot of thought to create the perfect post. But it’s not … Read More
LinkedIn can be a very powerful tool for your business if used correctly. Known as “the world’s largest professional network,” LinkedIn is home to over 600 million users in more than 200 countries across the globe. This means a lot … Read More
At KWSM, our motto has always been “Just Say Yes,” something our agency doesn’t just say, but practices each and every day. But what happens when our own skills and capabilities are hindering our ability to say yes? Yes to … Read More
The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was … Read More
Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with the companies we serve. When we help an organization … Read More
Finding the right team members can often feel like hunting for buried treasure. But when you find it – the payoff is worth its weight in gold. The hiring process is something our management team takes very seriously, and they … Read More
Improvements are on the horizon for social channels as they begin testing the waters for future features and one feature ready to go! This week in the news, we see Twitter acquire a new business to further user creativity in … Read More