When someone mentions social media, you most likely assume it’s a reference to LinkedIn, Facebook, Instagram, Twitter, etc – but social media marketing is more than a series of platforms. It’s a mindset that drives the way your brand thinks … Read More
We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election … Read More
Placing carefully curated advertisements in front of a qualified audience is one of the best ways for San Diego businesses to drive conversions. With digital advertising, businesses have the opportunity to do this online, spending marketing dollars to show their … Read More
Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership … Read More
Even though digital marketing is communicated from device to device, humanizing your content and brand is essential for effective marketing. Your audience only sees your business through a screen, but they should be able to tell there is a person … Read More
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way … Read More
The holiday season is officially here, but preparations have been underway for most businesses since the end of summer. Staying ahead of the curve is key for businesses that aim to get their customers’ attention during this busy time of … Read More
To prepare for the upcoming holidays, Facebook, Instagram, and Pinterest are pulling out all the stops to enhance the user experience. Facebook Reorganizes the News Feed Order Facebook has been testing its simplified News Feed with three separate, swipeable feed … Read More
12 weeks ago, I embarked on a growth journey and began KWSM’s leadership training program. At the start of the process, I tried to imagine the person I wanted to become. What type of leader did I want to be? … Read More
Many small businesses struggle when it comes to creating high-quality social media content. Visuals are important, and gathering enough photos and videos can be difficult for business owners. But you can create DIY social media content that properly represents your … Read More