The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a
Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.
I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite
We’re looking for someone who has excellent written and verbal communication skills. A Journalism or Communications Degree is preferred. You must be comfortable with all major social media outlets, possess a basic understanding of social media marketing best practices, and be willing and eager to learn. You need strong research skills and news judgement, excellent telephone manners and the ability to wow our clients with your willingness to go the extra mile. Above all else, you must be one of those rare individuals who works hard, even when no one is watching, completes tasks efficiently, and only needs things explained once. Oh – and sometimes you will have to work nights and weekends.
If social media is the new hotness does that make PR old and busted? The relationship between PR and social media is interesting because it’s a combination of best friends
Before I started using Twitter, I was always a little intimidated by it. Whenever I would look at tweets, I would sort of think to myself, how would anyone find
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
