The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It does sound like the name of an older woman, doesn’t it? Quora may well be an elderly woman down the street who makes a mean apple pie, but the
Putting out the content is like wiping the crap out of your eye in the morning. It’s just the beginning. The best person that talks about changing diapers on the
Social media plays a variety of different roles for different people, but when you start to utilize these different channels for marketing your business, it becomes a whole different ball
Growing up you would roll your eyes when mom told you certain things. Ok, some of us may still roll our eyes when certain things are said, but those lessons
Moderation. Really? There’s nothing more annoying than to read a really great blog post, feel inspired, and leave a comment only to find out I have to wait for your
Until recently listening to the radio online has been the choice of local stations that simulcast, Pandora and LastFM. Pandora and LastFM are similar in playlists and Spotify is the
Who watched the World Cup on Sunday? Honestly, I didn’t even know about this event. That might also be because I’m not much of a sports fan. When I woke
Back in the way back day AM radio served the unique purpose of connecting people who needed things. Maybe they had something for sale or needed a service done to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
