The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Something that I continue to come back to time and again is the concept that social media is all about being social. Simple, right? Then why isn’t everyone doing it?
As much as 48% of companies and HR representatives base their hiring decisions on a potential employee’s social media presence across the web. That really shouldn’t surprise anyone, and really
A couple of months ago I wrote about Triberr. To recap, Triberr bills itself as a reach multiplier because it automatically tweets out your latest blog posts to people who
Happy Halloween! While you’re planning the perfect party, picking/making your latest costume, and gorging on candy we’re celebrating Halloween the only way we know how – social media style. C’mon,
Ever wonder what goes on in the mind of a crazed cyber stalker? Well now, and just in time for Halloween, you can find out! And even better, you can
The hashtag that you can use in Twitter is a great way to generate very specific conversations. Just type in #, then whatever you want to track. If you’re taking
Let’s face it: the main reason why consumers are flocking for the iPhone 4S is Siri and the improved camera. Or you’re a huge Apple fan and you simply must
A cool vacation is something that you want to share with people. The amazing photos, your wacky relatives in Canada or the way that the ship’s unlimited buffet reflects the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
