The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Yes, it’s official. Christmas is officially here. Thanksgiving is done, houses are adorned with lights and the holiday cheer is among us. That means one thing. Shopping. And with shopping
Happy Black Friday! I myself have never cared to brace hoards of people in the name of a good deal, which isn’t to say I don’t love a great bargain,
Marketing today is very different than it used to be. In today’s environment, we have to move away from traditional mass marketing because we have so many tools to tune out
The other week my coworker Cheryl and I were musing in the break room, eating our lunches when we heard some ladies, who worked in our same building, begin chatting
Congratulations! Your company has decided to finally embark on that blogger outreach program. The research has been done, you’ve negotiated payment and are ready to start reading the posts. Here
Odds are, you don’t. Most of the people we have talked to don’t have a plan regarding their social media. They open their computer, login to Facebook, and then start
Earlier this week we talked about the importance of blogging for your company and its distinct role in social media. If done consistently and properly, blogging is a great tool
Blogging can be a very important element in increasing your social media results. The upside is that its original content that will help your SEO, in addition to helping your
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
