The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Before the magic of social media, promoting an event meant shelling out loads of money for traditional advertising and having a dependence on good word of mouth. But the internet
If you have more than three social media accounts you should know what Klout is. A quick primer: Klout measures your involvement on social media and gives you a score.
A study showed that the average number of Youtube videos a person watched each month was 106, which, if you do the math, averages out to around 3 videos per
For the sake of argument, we’ll presume that you and your business have a Twitter account. Who owns your Twitter account for the small business? It’s a seemingly simple question
Facebook metrics and insights are crucial to understanding how your fans are engaging with your page and content. Having a better understanding of who we are reaching to on our
By default, LinkedIn is for business, right? It’s the business social networking site; the front side of the mullet, the suit and tie, and the cubicle, so to speak. Ok,
The team here at KWSM is all taking the Inbound Marketing certification course over at IMU, and the first session was about blogging. Now, we’re seasoned experts with blogging (have
News flash! Britney Spears is engaged! Yes, I know what you’re thinking: I thought she was married with two kids already. But no, according to the popular trends on Twitter,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
