The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics when measuring social media success,
Whether your business has been on social media for years and has a presence on every site, or if you are just starting out, setting clear goals is paramount to
Many businesses begin to slow down for the holidays. Thanksgiving, Christmas and New Year’s all seem to be lumped together within a matter of weeks. As many employees take extended
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
So you’ve tackled your big social media plan, but did you forget about spreading the word about your social media presence? These little steps may seem trivial, but they can yield
*Updated 1/24/2014 It appears as though YouTube no longer offers the ability to unlink your Google+ account. If I find a way to do this, I will update this post
Katie Wagner Social Media—a social media agency based in Orange County, CA—recently updated their branding with a refined mission statement and a revamped website, social media channels and printed materials
Instagram is growing in popularity as the days go by. The app, and newly adopted social media platform, got its rise to fame when Facebook purchased it for $1 Billion.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
