The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
We’ve already talked about how to use Twitter chats to build more relationships and increase your visibility on Twitter. Now, let’s discuss more strategies on how to optimize your Twitter
As business owners, you want to make sure that potential customers know a lot about your business. But using more words isn’t the best way to do so. Apply the phrase
Have you heard Pinterest’s Secret Boards – one of the most pinteresting new features on social media? Pinterest introduced these Secret Boards during the holidays as a way to pin
Using a hashtag to differentiate your brand can be an extremely powerful tool. Hashtagging is very popular on social media sites such as Twitter, Instagram and LinkedIn. However, many businesses
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Twitter has millions of users, and because every activity is happening in real time, it can get a little overwhelming trying to find the right people to interact with.
Unless you’ve been living under a virtual rock, chances are you’ve encountered a hashtag (#getwitthetimes). In fact, they are quickly becoming a staple in the way people communicate in modern
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
