Social Media In The Past Year – A Nielsen Overview

Mar 2013

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.


The social media statistics are out.  Nielsen has just published its annual social media report compiling data across multiple sites, delivering it to you in a concise easy to read format.  You’ll learn all sorts of demographics and statistics about whose using social media, what the most popular channels are and how much that has changed from year to year.  Whether you are a social media agency, the marketing department for a large company or just a plain old person interested in social media, this report is bound to help you and answer your questions. What Nielsen Has To Say. 

If you are confused about Yelp’s review filter, like most of us are,  check out this interview with their CEO about why they filter their reviews.  If you haven’t noticed, not all of your reviews show up on your yelp profile.  According to Yelp’s algorithm, certain reviews are ‘filtered’ off your profile in an effort to prevent spam and keep Yelp reliable.  This filter airs on the side of caution so unfortunately some good reviews do get filtered. The Yelp Review Filter. 

By now most brands are tapping into sites like Instagram and Pinterest to engage with clients and customers in a visual context. There are, however, alternatives to this approach — along with supplementary tactics for enhancing it.  Here are five strategies for effective content marketing with visuals to start you on your way.  Remember, pictures on social media are among and continue to be the most popular forms of content.   Enhancing Visual Content. 

Mosaic-world-mapMore than 1 billion people visit Facebook each month, mostly to see photos and messages posted by friends. Facebook hopes to encourage some of them to do a little work for it while they’re there. By asking people to contribute data—from business locations to book titles—and to check one another’s work, Facebook is building a rich stock of knowledge that could make its software smarter and boost the usefulness of its search engine.  Facebook Maps Out The Real World. 


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