The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s no secret that today’s society communicates as much, if not more, with pictures and videos than with text alone. Many businesses have caught on and begun to use videos
Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales is moving in. (Learn all
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Pinterest is a great way to engage users and drive traffic back to your website. Having a lot of Pinterest followers is beneficial because your followers can help to repin
Using Pinterest for your business is a great way to network with potential clients and customers. It is also an amazing tool when it comes to gaining exposure for your
Like a lot of things in business, the way we sell has changed. Traditional sales, where your sales force was responsible for cold calls and ‘drop-ins’ on prospective customers, isn’t
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Facebook has two different types of ad managing programs, one which you’re probably familiar with and another that is more advanced and incredibly powerful– the Power Editor. To download the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
